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How to Pitch the Media, Part 2

In Part 1, we talked about how to: do media research to target the right reporters / editors write a media pitch best practices for following up – calling vs. emailing But that was all geared toward...

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Do You Feel Like a Fraud?

Hey guys. I’m going to get all kinds of vulnerable with you right now. Have you ever felt like a faker? A fraud? I used to feel that way all the time. Hell, I felt that way yesterday while walking thru...

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Steal Richard Branson and Bill Gates’ Growth Hacking Strategy: Invest in PR

What do Richard Branson and Bill Gates have in common, other than being ridiculously rich and successful? They both embrace the power of PR. Bill Gates famously said, “If I were down my last dollar,...

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